Thursday, September 11, 2014
Saturday, August 16, 2014
7 Simple Ways a Blog Can Get You More Photography Clients by Ramsay Taplin (quoted from DPS)
Not all blogs/websites are created equal
So what’s the difference? Well, a website is something that generally has static content – pages like About Us, Services, Gallery, Contact and so on. A blog is something that you update regularly with new content. The newest posts usually appear at the top. This comes with a huge set of advantages – some you might never have considered.
Absolutely. In fact, that is the ideal situation. The best way to set your photography website up is to make sure it has a blog integrated seamlessly with the rest of the website. Having a blog on a separate domain name is good but not nearly as good as building one under your main brand name. I’ll explain why later.
If you don’t have a blog (or a website) and want to learn more I’ve done a video and a full walkthrough on blog hosting that helps you understand how it all works together and how to get started the right way the first time around. You can alsocheck out this Wiki later on for some hosting alternatives.
So how can a blog bring you more photography clients?
The first thing to note about a blog is that it helps you build a lot of trust with your potential customers and clients. This is an extremely important part of growing a business these days because a huge amount of your customers will research you before they engage your services. In fact, some people say that one in three people look at the website before engaging the business.
The most important part of marketing a business is reach – you need to get in front of new people as often as possible.
Google is now giving a lot of weight to local listings. What this means is that if someone types in “photographer” into a Google search they are going to get result from their local area. Here’s an example:

This point strongly relates to the previous one but is worth mentioning on it’s own.
Now, one of the cool things about the previous few points is that if you do them all within your own website you can cause that website to rank higher on Google for important terms like “photographer in [your city]“.

A good online friend of mine, Jamie Swanson, runs two photography blogs. One of them is embedded in her main business website and acts as a promoter of her main services. Her second blog, however, is called The Modern Tog and it’s all about running a photography business.
Client friction is what happens when they visit your site, like your stuff but for some reason don’t make contact. It could be because they don’t like your prices or it might be something a little bit more intangible like not really “feeling the vibe”.
Tips for your photography blog
- Be personal
People will love your photos (if you’re good) but they might not like you. Try to figure out who your audience is an, if possible, make sure you are personal and friendly. - Know your brand
Know who you are targeting and what keyword they might be looking for on Google. This will help you craft the right content. - Make sure it loads fast
People are getting less and less patient when it comes to websites. In fact, a one second delay can affect conversions by up to 7%. - Find a way to be different
Don’t just publish the same stuff everyone else is. Take a leaf out ofBuzzFeed’s book and use content we’ve all seen to come up with something fun, shareable and relevant. - Make your blog your “home base”
In my guide to social media I talk about the fact that your blog should be your base for all your social media activities. This way, all the Tweets, Pins and Shares that you get go towards growing your blog’s traffic and rankings.
Sunday, June 17, 2012
Kilim Geoforest Park
The jetty was on the opposite end of the island where we were staying. We arrived late, which by then, the boat operator was already concerned because there was already a huge crowd gathered at the jetty.
Without any further unnecessary delay, we boarded the 10m boat and once we were all on board, the boat quickly left, to free up the space at the jetty. There were many boats around, getting their ways in and out of the jetty. Once we're in the clear of the heavy water traffic, the boat operator passed the life jacket to each of us. It's a huge relief that the water authority is enforcing a strict safety regulation. I had a big concern over my family safety because if there were any mishaps in the water, there's very little I can do.
At first, the boat gently cruised along the narrow river. However, few boats sped past our boat with their huge waves causing our boat to rock sideways. Our boat operator probably noticing some worrying faces among us, has decided to also speed off, with what I understood from his words was to teach the other boats a lesson. Apparently our boat had a powerful engine and though in no time we easily bypassed the other boat, the action also has caused a sudden caution for all of us.
All that apart, the scenery was beautiful. Personally, it is very rare for me to enjoy the scenery apart from what I normally experienced from my driving seat point of view. Experiencing the nature in this way was quite refreshing.
After cruising past few bends, we came across a big split. The one in the left was full with anchored sailboats while the other seemed leading to the open sea on its end.
We took the one on the left and we cruised slowly past these sailboats. The boat operator informed us that these sailboats came from all around the world. Immediately, I was having this vision picturing these sailboats sailing in rough waters out in the open sea, just like what I watched in the YouTube clips. From my understanding, mostly these boats are operated by a couple or a family. If that fact was true, then it had me thinking that how amazing for them to enjoy the world this way, comparing with myself being a man with a partner, and with a family as well - just like them. I wish one day, I'll get to go on an adventure like this with my wife.
After we've passed the stretch full of sailboats, we took a turn somewhere and headed to a cave called 'Gua Buaya', or 'Crocodile Cave' in English. It was told that once, the cave was a nest for the crocs. Even at the entrance, there's a rock formation that resembles a crocodile jaw. We were told when the crocs were still around, its sizes were small and though now it's none to be seen, they believe that either it has extinct, or the remaining are in the hiding. He said, those surviving crocodiles in the hiding, if any, surely has grown in size over time. That was a fact best not to be thought over at that particular time and place.
We got out at the other end of the cave and it led us back to the stretch full of sailboats and we stopped by at the floating deck of caged fish. The place was crowded with visitors from other boats and the scorching afternoon heat added up to my loss of interest with the offerings.
Once we're back on board, we headed to a place where the eagle fed. There were already few boats around and at the centre was the main show - around eight to ten eagles, encircling in what appeared to be its target before it dove down in a sharp and precise aim, snatching the food out of the water using its claws. The way the eagles spread its wing encircling the area and aiming at the target before taking the dive - further accentuates the impression I had on them as the most handsome species of bird.
After that, we headed out to the open sea, following the river on the right at the big split. We stopped before passing through the river mouth into the open sea. We were shown of silhouettes from the rock formation at the river mouth. The first was a silhouette of a baby face on the right and then what appeared to look like the face of an Apache. Initially, we were briefed of what to expect throughout the journey. When I first heard of seeing those faces, I thought it was just another marketing gimmick but seeing it with my eyes, the silhouettes were distinct.
Then it was time to hit the open sea where we were shown of an island, that again, from that particular point of view resembles the form of a shoe. Hence, it's called 'Pulau Kasut' or 'Shoe Island'. We went around the island, then stop before a huge signboard of 'KILIM GEOFOREST PARK' installed on one of the prominent cliff for a memorable group photo session on board.
We were then returned into the river back to the jetty. However we didn't stop at the jetty and went past through it to our last stop which was the 'Gua Kelawar' or 'Bat Cave'. We had to experience this journey on foot. There's a ticketing counter at the jetty and at first we thought we had fallen into another marketing trap. However, the charge was for foreign tourist. I lauded this effort by our tourism authority to promote tourism among the locals as I've seen this at other tourism spots in the country as well.
We were given a torch light to navigate through the dark cave. It was a good and worthy experience because at that time, the ceiling of the cave was full with bats. Finally, I got the chance to visit a natural habitat that actually still lived up to its name.
All in all, I think it was a good and refreshing experience. I've been to Langkawi for few times but never had the chance to experience this side of the island. The journey took 2 hours but for the price we paid in relative with the size of our group, it was worth it to get to see what the nature has to offer.
In few hours, it's the time to explore new places, so I better get enough sleep for another day in Langkawi.
Sunday, July 3, 2011
Pulau Pemanggil
Taken when we were just leaving the jetty into the open sea. Spill lights from the town still visible at the sky in the background.
- 30secs, f2.8, ISO 200 -
In the middle of last June, I had the chance to go on a fishing trip with some of my friends at Pulau Pemanggil. The island is located on the east coast of Peninsular Malaysia, about 60km from the fishing town of Mersing. The island is one of the last three islands within the archipelago of Johor's and Pahang's island before it opens to the open water of South China Sea.
The built-up towards the day of the trip generated a lot of excitements since we got to do this with a bunch of long-time friends and we anticipated to have some good times at sea while fishing. Me, being an enthusiast in photography took it as a good opportunity to capture some worthy shots and being that, it has become a habit for me to always check the weather forecast for the place where I'm going. Our local weather forecast service allows us to check on the weather for the upcoming seven days and bearing that in mind, just exactly a week before the trip, I was already browsing through the website of Malaysia's meteorogical department. The forecast was good with sunny days and clear sky at nights, initially. A day prior to the trip, a revisit to the website resulted in a grim forecast - for the three days and two nights that we're going, it was going to be days and nights of heavy rain and occasional thunderstorm. I wonder though to this day, how could it changed from good to worse (or worst as I don't know what possibly could be more worse than a thunderstorm?) in such a short time?
I mentioned this to my friends I'm traveling with from the city but it only resulted a temporary worry because a mere cancellation would just rip us away the opportunity of a probably good and never had before outing for the some of us.
We arrived at Mersing on the evening of Friday the 17th of June after a 5-hour ride from Kuala Lumpur. We took the Ayer Hitam exit from PLUS highway and continue the journey on federal road towards the east through the town of Kluang and few Felda settlements. As we were reaching Mersing, I could see from my driver's seat that the sky over the direction we were heading was dark. To ease the worry, I kept saying to myself that probably it was just a normal shower.
The boat was scheduled to leave Mersing at 10pm the latest, to suit the tide of the river. We arrived early after being reminded constantly few days before by the trip's organizer. We visited a fishing accessories shop and later we decided to look for a place for dinner. However, it was really frustrating not being able to locate a decent seafood stall in this town, a fishing town. What frustrated us more was that we ended up settling down in a city-like bistro next to the main jetty. What a way to get away from the city life.
The other members of the trip came from the south - Johor Bahru. About an hour before the scheduled departure, we already met up, ironically except the reminder himself. In the end, we sailed to the sea an hour late, just in time before the tide receded. Here where the journey began - a ride on a typical fisherman's boat with 10 hopefuls on board to Pulau Pemanggil, hoping to experience the excitement of fishing at the open sea.
However, it wasn't a normal day to go out to the sea.
To be continued...